Resources

Direct Mail Resource Hub

City Express Plus is an international hotel chain whose branding follows a modern, simplistic design that doesn’t sacrifice style or individuality. The black and white color scheme, when combined with an eye-catching, sans-serif font, benefits a unique corporate setting and experience. By centering their branding around typography instead of colors and patterns, they are able to give clear instructions to important functions within the business while still sticking to an overall theme. The plain, geometric packaging and basic illustrations give their products a high-end feel that doesn’t overwhelm the viewer while also matching the overall aesthetic of the business as well.

In this resource hub, you will understand the pros and cons of direct mail, as well as the best strategies on how to create a successful direct mail campaign.

Social media & digital marketing has emerged as the go-to method in reaching out to consumers—it’s fast, convenient, inexpensive, and leaves no paper trail.

Instead of leaving your house to check the mailbox, all you have to do is tap a few times on your phone to open your email inbox and start reading those unread messages.

Direct mail campaigns such as postcards, catalogs, and flyers are being phased out in favor of their digital versions. However, they are far from becoming obsolete because many businesses continue the direct mail approach.

Direct Mail Fundamentals

What You’ll Learn

Learn the basics of direct mail marketing, and uber creative direct mail gift ideas for your company.

3 Resources

Direct Mail Campaigns

What You’ll Learn

Learn about different campaigns with direct mail marketing in different industries + the basics.

3 Resources

Direct Mail Fulfillment

What You’ll Learn

Learn the different methods used to ship direct mail and best practices.

1 Resource

Direct Mail Resource Hub

Direct Mail Fundamentals

Direct Mail Campaigns

Direct Mail Fulfillment

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