Much of the success of any ongoing business operation is determined by the sales force of the company. The sales force of the company is responsible for the sale of the company’s products to the consumer base. The sales team of a company executes the overall sales strategy and plans of the company. Sales presentations are an important part of the overall sales strategy of a company but it is important that the sales presentation be able to draw in the consumer base. This blog gives you 8 tips to create a great sales presentation.
The Benefits of a Great Sales Presentation
In the business world, sales are king; but in a digital world, the king of business is marketing. The world has changed from a physical business and trading world to a digital world. Presentations are still one of the most valuable tools in a salesperson’s toolkit, presenting information in a visual and engaging way and making it easy for the customer to take in important concepts.
The purpose of a sales presentation is to make a great first impression. A great sales presentation will showcase the value of a product or service. It will motivate people to think about their own lives and draw parallels to how a product can make their lives better.
A good sales presentation is one that puts the product in the perspective of the targeted audience. Rather than telling your audience how great you’re product is, you need to show them how your product will positively impact them. Also, you need to be able to demonstrate the practical applications of your product. Explaining how your product will fit into a person’s life is one of the most engaging ways to draw people into your presentation.
Sales Presentation Tips
Make Yours Stand Out
The content of the presentation is only half of the equation. To add impact, make sure that the look and feel are appropriate for your audience. Be careful not to overdo it with too much flamboyance or bright colors if they might be overwhelming. If you don’t know what will work best, try something different than usual. You can always go back and change things later.
Use Good Visuals
Visuals are very powerful when it comes to selling. When people see pictures and videos, they tend to remember them better than anything else. This is especially true for business presentations because most of the time, companies are trying to sell their products/services.
Try to get some visuals done early on in planning your presentation so that you can use them as needed. Remember that using visual materials takes practice, but also be creative. Sometimes you can even find free images online to use.
Your timing is key to making a good impression. Most people hate being kept waiting. The longer you keep someone waiting before presenting, the less likely you’ll be able to get his attention. If you’re giving a presentation at a conference or trade show, then you may want to arrive earlier than expected to set up. But whatever you do, don’t let anyone wait more than five minutes before starting.
Make Your Slides Simple
Many times, slide decks are an afterthought for many presenters. However, this should not be the case. Make sure that the slides are simple and easy to follow. For example, if you have multiple figures with text beneath them, make sure that all of the information is there and easy to read.
If possible, put important data (like cost) on one side of the slide rather than across the bottom. Try to avoid having tables running down the middle of the page. Instead, place them beside each other or on top. Use bullet points instead of long paragraphs if you can.
Don’t Forget About Body Language
While it’s true that body language can sometimes speak louder than words, it’s still important. Don’t forget about non-verbal cues like gestures, eye contact, tone of voice, etc. It’s often said that we learn more from our actions than our words. If you’re nervous, try to relax by taking deep breaths. Also, if you see someone frowning, sitting stiff, fidgeting, etc., take note of it.
It’s also helpful to stay positive during your presentation. Don’t dwell on any mistakes or missteps you’ve made. Rather, focus on how well you did overall. People respect those who remain upbeat, confident, and approachable.
Sales Presentation FAQ’s
What things would you do to make your presentation more interactive?
The most important aspect of an interactive presentation is the use of visual aids. Using slides, photos, graphs, film, and video clips can bring a presentation to life and help information to be absorbed more easily by your audience.
You can simply ask questions and make your audience think. This is a very easy and effective way to get interactive participation. Secondly, you can also ask your audience personal questions and make them reveal their opinions. For example, you can ask a question like, what do you prefer iPad or iPhone? This will also let your audience know you and make them get more connected with you.
Is it better for salespeople to be aggressive or passive?
Aggressive salespeople are thought of as being pushy, rude and just downright annoying. Salespeople who are more passive-aggressive are thought of as more friendly and trustworthy. However, Time’s Jeffrey Kluger says it best: “In the real world, where the most important sales are made, the salesperson who is most likely to win is the one who is assertive and persistent.”
Being too aggressive may lead you to become an unwanted character. But being too passive will not work either. You need to be smart with your selling approach. Aggressive when needed, passive when warranted. The best way to be a salesperson is to be genuinely interested in the customer. Focusing on the customer, the product and the company will help you improve the quality of your relationships and your sales.
Do you think it’s better to be emotional or logical in sales?
Neither. It’s better to be mix of both. A purely emotional or logical pitch will not work. It must be mixed. For Example, Nike’s tagline is “Just do it” and that tells the user that Nike is the brand for them. In the same way, when you speak to the customer to make a sale, you should be logical and emotional at the same time. If you are only logical, you will come across as a person who is just interested in making a sale, but not really worried about your customer. If you are only emotional, you will come across as a person who will not be able to make a sale, as he doesn’t have the facts and figures to back him up. So be logical and emotional in your sales pitches.
Conclusion With Making a Sales Presentation
Presentations are a critical part of any sales process and can be difficult to create. The key to any successful sales presentation is the ability to capture and maintain the attention of your audience. We hope this blog post has helped you to create a great sales pitch.