Your Podcast Advertising Guide for 2022

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Podcast advertising is a great way to market your business with a genuine approach. It is also a great way to keep your customers up to date with what is happening in your company. Most importantly, it is a great way to increase your sales. However, there will be a few roadblocks when going down this advertising route. One of the biggest challenges is figuring out how much to spend on a podcast ad.

Read on as we will discuss the details of podcast advertising.

Definition: Podcast Advertising

Podcast advertising is gaining popularity with more and more advertisers realizing that they don’t need to spend a lot of money to get a good ROI. This blog will discuss all the details of podcast advertising. For starters, I’ll tell you what podcast advertising is. If you already know what podcast advertising is then you can skip this section. Podcast advertising is a form of advertising where you pay to get your message on a podcast show and the host will talk about your message.

The Benefits of Podcast Advertising

Podcast advertising is a great way to reach an engaged audience and build a loyal following.

In 2013, it was estimated that 40 million people listened to podcasts per month. This number is growing and many marketers are using podcasts for their business. Podcasts are great for reaching a targeted audience and it’s a great way to be creative and build a loyal follower base.

A podcast can be a great way to establish yourself as an expert in your field.

Podcasts are a great way to expand your audience. Podcasts can allow you to reach a wider audience and grow your online presence. You can use these to establish yourself as an expert and reach a global audience. If you’re voice is trustworthy and you’re engaging, you’ll have people coming back for more. The best way to do this is to be genuine and know what you’re talking about.

A podcast listener can be a highly targeted market segment.

Podcasts can be highly lucrative markets and have high conversion rates when advertised to. Podcasts have a wide range of age groups, which opens the market up to being a profitable but selective market. Due to the wide range of income and demographic levels that podcasts appeal to, the advertising options and strategies are limitless.

A podcast listener is more likely to support a product or service advertised on a podcast.

Podcast listeners like to hear entertaining and useful information, which is why they listen. Podcasts give an entertaining, interactive and engaging experience. A podcast listener will listen to the podcast and hear an advertisement, and then they are more likely to buy something because they’ve heard of it.

Podcasts can drive conversions, sales, leads and social shares.

Podcasts have become a whirlwind of profitable activity and many companies are fighting to create the best podcast they can. The best podcasts have quickly become a trusted source of information by their listeners, catching the attention of many because of an exciting storyline, a comedian’s comedic timing, or an educational topic. These podcasts can become such a successful tool that they can drive conversions, sales, leads and social shares!

Podcasts can be found on all major platforms, including Android, iOS, Windows and more.

Podcasts are a great way to find new people to connect with on the Internet. They often come in the form of audio shows that can be streamed online or downloaded into a device whether it be an Android, iOS, or Windows. The show can be downloaded and listened to anytime, which allows users to be entertained wherever they are!

How To Make Your Podcast Advertising Stand Out

Making sure your podcast ad stands out is crucial to get customers to click on it. After all, if they don’t notice you, they won’t be able to click and listen to your podcast! Be sure to avoid generic terms and stick to the product that is being advertised. Don’t forget to include a strong call to action that will get potential customers to respond to your ad. For example, you could state how easy it is to listen to your podcast with a single click!

If you want to make your podcast advertising stand apart, you need to make it entertaining. Podcast advertising is a great way to reach new customers, but your ad should be persuasive and informative, as well as entertaining. People are not very likely to listen to an ad if they don’t find it entertaining, and they certainly won’t pass it on to their friends.

The way to make your podcast advertisement stand out is to make it interesting and entertaining to your listeners. It might seem like a lot of work to make your podcast advertisements entertaining, but the benefits you’ll get from making your ad entertaining will make the time and effort worthwhile.

Where to Run Your Podcast Ad

Marketing your podcast can be hard. Where do you run your podcast ads? It is important to choose the right platform for your ads. We will be taking a look at several platforms that you could use to advertise your podcast. These include Facebook, Twitter, LinkedIn, Instagram, and Google+.


The biggest social media network in the world has over 2 billion active users, so it makes sense that this would be one of the best places to put your podcast advertisements. There are many different ways in which you can create an effective Facebook page for your podcast. You could create a simple fan page or even a business page for your podcast. A good strategy to follow would be to have a profile picture and cover photo together with other information about your podcast. This way, people will know who they are listening to before clicking on the link to your website. Having a simple blog about your podcast could also help build up interest and awareness of your podcast. 


Another popular social media platform that is used by millions of people worldwide is Twitter. Although not as many people use Twitter as Facebook, there are still lots of potential customers using this site. So why not try advertising on Twitter?


Another popular social networking site where thousands of people share photos and videos is Instagram. If you haven’t already been on Instagram yet, then now might be a good time to start. Since Instagram is owned by Facebook, you can easily integrate your account into your Facebook page. When people see your logo on Instagram, they will most likely remember your brand name. They may also recognize your brand from your Facebook posts, since they are both related to the same company. 


LinkedIn is another place where people tend to spend a considerable amount of time. Not only does it allow you to connect with old friends and family members, but it is also a great tool for increasing your exposure online. By creating a professional account, people will see your LinkedIn feed whenever they log onto the site, giving them the chance to hear what you’ve got to say. Create a summary that gives some background about yourself and your business. Make sure to add your website to your profile. 


As more and more companies start to move towards Google+, it becomes more common to see people posting links and content on Google+. With over 1 billion monthly visitors, this social network is definitely worth considering when marketing your podcast. 


Another way to get started with a podcast is to use a service like Libsyn. Libsyn has a number of tools and services to support podcasters and provide easy access. You can get started with Libsyn free and you can create a podcast with Libsyn quickly and easily.

How Much To Spend on Podcast Advertising

Podcasts are gaining popularity these days, but not everyone knows how much to spend on podcast ads. The first step to figuring out how much you should be spending is to look at how they are used. The majority of podcasts are downloaded from the Apple App Store and Google Play Store. Most people use podcasts on their commutes to work and during their free time. A good rule of thumb is to spend about $10 per one thousand downloads, but you can also spend anywhere between $0.10 and $50 per download.

Here are a few price ranges for different types of podcasts:

  • There are podcasts available for as low as $5 per episode.
  • The cost of a Mid range podcast (5,000-50,000 listeners) is around $50-$250 per episode.
  • Premium podcasts (50,000-100,000 listeners) can cost anywhere from $250-$1000 per episode.
  • A Super-premium podcast (over 100,000 listeners) can cost $1000-$5000+ per episode.

Podcast Advertising Closing

Podcast advertising can be a great way to promote yourself or your business. It can be easy to get started with and can be a rewarding experience for your brand. We hope that this blog has taught you how podcast advertising can be good for your brand and how to begin using it.