The purpose of this blog is to explain the importance of Pantone colors for a business and for its marketing. Pantone colors are a way of identifying and communicating colors in specific, consistent, and unalterable form. This is used daily in corporate design and marketing. In this blog, we’ll cover 7 tips to help you understand Pantone colors and how to use them in your next logo.
What Are Pantone Colors?
Pantone colors are created and standardized by the Pantone Color Corporation, a company that has been responsible for developing the color library for most countries around the globe. These colors are termed as spot colors and are used in the fashion, graphic, and design industries. These colors serve as a form of identification as well as a form of expression.
Pantone colors are available in different versions, including solid, translucent, and metallic. There are a number of ways to select Pantone colors, including a Pantone Finder which allows you to search for colors that match the product or image and the Pantone Formula Guide which allows you to select the CMYK values.
When you think about the color red, you might think about apples or strawberries. When you think about the color blue, maybe you think about the sky or the ocean. But the Pantone color system is much more specific that that! It’s a system based on over 2,000 different colors which are divided into categories.
The Pantone system designates each color with a 6-character code! So if you look at the 6-character code of a color and you see a two letter abbreviation of PC, that means it’s a Pantone color. Another example is PR which means PANTONE Reflective. If you’re looking to get an exact color, you can use the Pantone website to find it! It’s the most accurate way to get the right color.
History of Pantone Colors
Pantone is an American corporation that is widely known for their color language and corporate identity systems. Many businesses and industries use the Pantone color system to communicate a precise color to the public. Although Pantone began in 1963, the story and history behind it started in the early 1900’s when a man named Albert Henry Munsell started to develop a color system.
In 1963, Lawrence Herbert established an international system of color identification. There would be a series of colors standardized by a chart of different colors, ranging from 100% black to 100% white. These colors could be used to print logos or text and be recognizable by anyone, anywhere.
This system was named after Herbert’s last name: Pantone. Since then, Pantone has expanded to over 700 colors and is used in all sorts of industries, including fashion and printing. As of 2017, the company has grown to over 300 employees internationally. They’ve also undergone a number of rebranding campaigns to become the big brand that it is today!
How to Master the Art of Using Pantone in Your Business
Using Pantone colors in your brand is a great way to appeal to your customers. Pantone is the name for the company that invented a set of standardized color swatches called Pantone Color Matching System, or PMS for short.
The basic purpose of the PMS is to make it easier for companies to communicate with businesses who work with printing. By choosing a color from the PMS list, you are guaranteed that the color you choose will be the same color as the design you order. They also invented color matching formulas to help you chose and mix the right colors. The formulas include RYB, which is a Red, Yellow and Blue color mixing, and CMYK, which is cyan, magenta, yellow and black color mixing.
When used correctly, Pantone colors can generate a positive image and set a unique tone for your company. There are many ways to utilize Pantone colors, but it can be tricky to achieve. One of the most effective ways to use these colors for marketing purposes is to use them visually. Using the color in your logos, websites, advertisements, packaging, and more can help your business stand out from the competition!
7 Tips On Using Pantone Colors For Your Logo
Using the Pantone colors is the easiest way to create the exact colors needed for designs. This color scheme guide will help you find ways to work with Pantone colors. You don’t need a lot of skill to use Pantone colors in your designs. Practice makes perfect and with a little knowledge on how to use these colors, you will be onto a winner.
Use Color Psychology To Your Advantage
Color psychology is used when choosing a pantone color for your logo. The color you choose will elicit a certain feeling from your customers. For example, dark green means money and growth. A dark blue means trust and stability. Light blue means fresh and freedom. So think of the message you want your logo to show and go from there.
The PMS
You can find a huge collection of Pantone colors through the use of the Pantone Matching System (PMS). Or, you can use the Pantone Color Finder. It’s a free tool that you can use to find the exact Pantone color match for your designs.
Hire An Experienced Designer
Even though you may think you can do it yourself, a designer is trained and set your logo to the next level. When trying to choose a designer, you need to make sure that they’re experienced with design in general and specifically the brand you’re looking to create. Also make sure that they’re personable and easy to work with.
Stick With 2-3 Pantone Colors
A simple rule to follow when designing your logo is to stick with 2 or 3 colors. When you have too many colors on your design, it creates a chaotic look. The 3 colors that you choose for your logo should be the main colors for your brand. This will help people remember your brand better.
Use a Good Combination
Make your logo memorable by designing a combination that people will want to remember. There are plenty of colors in the world to choose from, but when it comes to logo design, it’s important to stick with one main color, with 1-2 subcolors, and make it as unique as possible. The right one can make a brand stand out, while choosing the wrong one can leave a business feeling bland.
Be Consistent
Pantone colors are colors that are created in a way to create consistency between all the different colors. This means that you can use certain Pantone colors in your logo and the colors will look the same on any screen. In addition, you could use Pantone colors in business cards and brochures and they will maintain the same vibrant colors no matter what device you’re using to display them.
Ask for Feedback
Ask people at work, friends and family to give you advice on your logo. They might give some great tips, or they might be able to spot a flaw straight away. It’s important to be open-minded and willing to listen to new ways to improve your design. With the right attitude, you can create a logo that perfectly matches your company.
Pantone Colors Closing
Pantone color matching is the standard for matching a specific color, and it is a key component in the design process. It is important to choose the right Pantone color when creating promotional materials, as it is the only way to ensure that the color is accurate. Hopefully this blog article helped to explain more about what Pantone colors are, and how they are used in design.
