In the online world, it’s easy to forget about addressing your customers by name, especially in emails. With the growing use of automation, it’s likely that your customer will never even see a name in your email, let alone their own. But hyper-personalization is a way to make your customers feel like they are talking directly to you, even if it is an automated process.
This blog will discuss 7 ways you can make your customers feel like you are talking directly to them.
The Basic Facts About Hyper-Personalization
While the idea of hyper-personalization has been around for a while, it’s really gained popularity in 2016. A lot of companies are starting to use this strategy in their email marketing and it’s a smart move.
But what does it really mean? How can you make it work for you? It’s not as hard as you may think. Here are a few things you should know about hyper-personalization in your marketing emails. Hyper-personalization allows you to segment your audience into smaller groups based on their past activity. With the help of data collection and email marketing software, you’re able to create a unique experience for each group.
This is done by offering custom content inside of your emails. For example, you may send an email with a discount code to someone who has purchased from you in the past but send a different email to someone who has been on your email list for a while but hasn’t purchased from you before.
Essentially, hyper-personalization is done with the goal of having more people actually purchase from you, and to do that you need to create a more relevant email experience.
Psychology Behind Hyper-Personalization
The psychology behind hyper-personalization is a method of data collection and marketing communications to a specific individual. Personalization is a marketing strategy that offers a unique experience to each customer. It is a sales technique that addresses a person or a customer by name and provides a message created specifically for them. Personalized marketing makes a connection with the customer, making them feel as if you are talking directly to them.
Furthermore, your company’s hyper-personalization strategy can be the difference between winning and losing a client. In fact, the more specific you can get, the better.
Research has shown that the average person receives anywhere from 100-300 marketing messages a day. Needless to say, a lot of all this advertising and marketing goes straight into the trash.
It’s important to make your customers feel like you are talking directly to them in any of your marketing or advertising emails. It’s a surefire way to get them to open the message, read it, and even take action.
7 Ways to Do Hyper-Personalization
You don’t have to be a customer of a company to get a personalized experience. In fact, today’s consumers want to know that the brand they’re buying from is speaking directly to them. This is the driving force behind hyper-personalization, and it can be achieved in any email. Here’s how:
Discover As Much As Possible About Your Target Audience
In order to create a hyper-personalized email, you need to know as much as you can about your target audience. Here are some ideas on how to find the information you need: If you sell to consumers, then keep track of everything that you can about their shopping habits and buying habits, and use that information to tailor your emails.
Use the Right Prefix
If you’re writing in a professional environment and you know the person’s name, adding a salutation like “Hi [name],” “Hello [name],” or “[name],” can make the email feel more personal.
Personalize Your Subject Lines
Subject lines are the first thing that gets seen by a recipient. It’s the email equivalent to a billboard or a TV commercial. In fact, some tests have shown that open rates for some emails can vary as much as 400% just depending on which subject line was used.
If you know a customer’s name, it can increase your chances of getting them to open the email by 21%. Test different subject lines: You can test your subject lines by sending an equivalent email to a small group of clients and asking them which one is better. This will help you decide which copy is more effective.
Reply with the Right Name
If you’re emailing a prospect and you know their name, don’t forget to use it in the reply. It’s a small touch that can help you come across as both personal and professional.
Find Your Consumer’s Likes & Dislikes
You need to find out your consumer’s likes and dislikes. This means that you should ask the consumer to tell you. This can be done in multiple ways. You can ask them to fill out a survey or a form on your website. You can also use an email marketing service that asks for this information.
Use the Right Language
The language you use is important. In order to communicate to your customers effectively, you have to use the right tone, word choice, and words they use. You can actually do this by making a few changes to your marketing and advertising emails.
After all, people have different preferences when it comes to language and how they perceive certain words or phrases. These preferences are called “cultural norms” and they’re typically based on geographical location, age, gender, and more.
Make the Content Relevant to Them
The last tip for sending emails that get read is to make sure your content is relevant to the reader. This means keeping your emails short and sweet and only sending emails that will be relevant to the reader. The more you can personalize your email to the recipient, the better.
For example, if the prospect is in the marketing sector, try to only send them emails that are relevant to that.
Conclusion With Hyper-Personalization
As you know, you want to make the most of your marketing and advertising dollars. One way to do that is to focus on hyper-personalization. This means adding words and phrases that speak directly to your customer and will help you to create a better relationship with them.
We hope this post has helped you decide how to add hyper-personalization to your marketing and advertising emails this year so that you can increase your return on investment and grow your business!
