4 Key Tactics to Measuring Event Success

Share This Post

Events can be a great resource for your organization if done right. You can generate business leads, strengthen your team, and show your customers that you are invested in the success of their business. This blog will give you four tips for measuring the success of your event, so you can make it even better the next time around.

Why Do I Need to Measure the Event Success?

You’ve organized the event, you’ve invited the speakers, you’ve booked the venue, you have your marketing materials ready to go, and you’re ready to go live with your event. So, why do you need to measure your event’s success? I mean, you planned it, you did all the right things… right?

Yes, you planned it, but that doesn’t mean it’s going to be a hit. Without the right marketing, you can have the best event in the world, but no one would notice! To properly measure your event’s success, you need to look at how much buzz was created around it, how many people attended, and how much of an impact it did or didn’t make on your audience!

What Is You ROI?

ROI is so important to think about, whether it’s for an event or just one product. But it can be a bit confusing! Fortunately, here at Inspire, we’re figuring out how to make it as easy as possible for you to understand! ROI stands for “return on investment,” and it refers to a conference, festival, or event’s ability to earn a profit, even if the money comes from sponsorships, ticket sales, or other sources of revenue.

For example, you could make a $5 profit from selling raffle tickets, or you could make a $500 profit from selling tickets! The ROI on each kind of sale depends on the price of the tickets and the other costs associated with the event. If your costs exceed your revenue, you will likely see a negative return on investment.

When you’re determining your ROI, you need to determine the cost of the event and how much you’re hoping to make from it. Then, after the event, you can calculate the total revenue from the event, minus the expenses and the costs. The perfect ROI for an event is about 10-15%.

ROI is the amount of money you make compared to the amount you spend on an event. It’s important to know how much you make and spend to have an idea if your event was worth it or not. You can calculate this using this formula: (profit/expenses) x 100 = ROI. Say you spent $10,000 on an event and made $10,000. Your ROI is 1000 which is 10%. This means that you made $0.10 for every dollar you spent.

The 4 Top Tactics For Event Success

Evaluate Your Objective

The first step is to evaluate the objective you set for your event. What did you want to accomplish by hosting this event? Once you’ve determined what you wanted to accomplish, you can then think about the various ways to measure whether or not you achieved your objective. One of the easiest ways is to count the number of attendees. However, you can also measure the ability to disseminate information and how many people are interested in the message.

Set Up an Accountable System

Once you’ve evaluated your objective, it’s important to choose metrics that will accurately reflect your goal. The key is to create a system where everyone involved in the event is held accountable. This way, if someone has an issue with your objective, they must be able to point their finger at another person who can fix the problem. It’s also important to have a reporting structure so you know who to contact when there’s a need to find out more information. For example, if someone at a networking session says she didn’t learn anything new from the talk, you should be able to easily track down the speaker to see why he didn’t deliver his content as planned.

Measure Performance on Different Levels

It’s always good practice to measure performance on different levels. You don’t only want to measure the overall attendance; you also want to understand which type of attendee attended your event. This helps you determine if there were any specific demographics that weren’t represented well. If you find that certain types of attendees aren’t attending, you’ll need to look into solutions to promote those groups better in the future.

Analyze Data After Each Event

After each event, take some time to analyze data. Analyzing this data gives you insight into how successful your event was and allows you to tweak things accordingly. Was your event too short? Did you put too much filler material on slides or speakers’ presentations? Were the sponsors happy? 

Follow Up With Attendees

After every event, follow up with all attendees. Make a note of any questions they had regarding the event. This allows you to address them quickly before anyone forgets. Also, ask for feedback. Find out why attendees came to the event and what they liked most about it. Use these answers to help identify trends and areas you might want to focus on improving.

Event Success Wrap Up

If you’ve read our blog post, you should have an improved understanding of how to measure the success of your events. It’s important to know what made your event a success so that you know what to do when planning the next one. If you’re planning an event, make sure to measure how it went so that you can improve next time. We hope you found these tips helpful!