With their use of bold geometric patterns & typefaces, the Cho&co packaging is a wonderful representation of traditional Art Deco style in the 21st century.
The soft yet impactful colors used for the packaging (designed by Melih Aydogmus) correspond with the popular color swatch selections of the time period while also coinciding with each chocolate bar’s flavor.
The traditional typeface is used in a wide array of formats and placements throughout the packaging, offering a dynamic & interesting look that also stays constant throughout each of the chocolate bars, giving the Cho&co packaging designs a distinct instance of uniformity.
