Getting the word out about your company to younger generations is becoming increasingly harder as the years go by. As we move further into the 21st century and technology continues to rise we see younger generations growing up with computers in their hands or having their phones glued to their ears. One of the easiest ways to reach these younger generations is through youtube. Youtube ads are an easy way to reach out to these younger generations and can be an effective way of promoting your company.
Why Youtube Ads?
Youtube has the largest audience of any video sharing platform with top YouTubers earning $5 million a year. The world of advertising is changing, and if your company does not keep up with these changes, you will fall behind in the race for business. One of the best ways to reach a younger audience, which is now the future of your business, is through Youtube Ads. Your audience will interact with your video much more often than other types of advertising, so it makes sense to spend some money here.
A lot of businesses forget that younger generations use Youtube just as much as they do. They may use Youtube to watch shows, but they also use it to learn new things and to find new products and companies. Many companies’ success stories have been built on Youtube ads due to the massive reach the site has. You can reach a very specific type of customer on Youtube and make your company’s message very clear. You can also find new customers even if they aren’t looking to buy from you. If your product is used by a particular type of person, you can find them on Youtube and get the word out.
The Steps To Mastering Youtube Ads
1. Create an Account With Youtube Ad Manager
First of all you need to create an account with Youtube ad manager. If you already have it set up, that is great! You can skip this step if you don’t want to go through the hassle.
2. Create Your Ad Groups
This is where the real work begins. This is when you decide what type of video you will use and how many videos you want to run in each campaign. There are two methods that you can use to get started on creating an ad group. I recommend starting off with one method until you get used to the interface. The first option is to find a template that has been created by someone else and copy/paste it into the editor. The second option is to open the Creator Studio. This is where you create your entire ad group from scratch. A good place to start would be to look for a channel that specializes in a similar topic as yours.
3. Do Your Research
Once you’ve found a channel that seems like a good match, see which keywords they are using. For example, if your niche is “how-to”, you could look at channels such as “How it works” or “Make money online”. Keywords are very important because that’s what Google uses to determine what content should be displayed on their search results page (SERP). Some people prefer to write down keywords that catch their eye, while others choose to use keyword research tools like Long Tail Pro. It is also important to watch videos and tutorials to fully understand Youtube Ads.
4. Manage Your Budget
There is no denying that Youtube Ads can be a great way to promote your products and services. But before you start spending your money on Youtube videos, it’s important that you do your research and find the most cost-effective methods. Youtube Ads are easy to place and easy to manage.
You can even place them with an Ad tracking service, which will let you see how your Youtube Ads perform and whether or not it’s getting you the desired results. If you want to get the most out of your Youtube Ads, you should consider highlighting the benefits of your product for the customer and placing the ads in areas where your target audience is most likely to see it.
5. Edit and Upload Your Video
You can use software such as Adobe Premiere Pro or WeVideo to edit your ad. After that, it’s time to upload it! First, select the category that best fits the ad. Then you’ll need a title for your video. You should use words and phrases that will return the most searches. Next, select a thumbnail image for your ad. It’s important that this image really grabs people’s attention. After that, click next. Now you’ll be able to write a description of your video. Think about what you want to say in your ad. Write an action-oriented ad copy that entices people! Write a brief summary of your video and use keywords. Click next and add links to your website. Then enter payment information and select the launch date.
Once you’re finished, YouTube will review your video and make sure it is meeting the brand’s specifications. If it doesn’t meet the criteria, you will receive a message from YouTube to make edits to your campaign. Once you make these edits and the video is approved, the ads will be restored to your campaign. If the edits are not made, you will not be able to run this campaign again. Once the edits are made, you can re-submit your campaign for review.
6. Analyze the Results
You may test for free by simply uploading your video. However, you will have to pay if you wish to promote more than one video at once. It is possible to advertise multiple videos in one campaign. See what results you get from your videos and learn from your mistakes.
7. Continue Optimizing Your Youtube Ads
Keep testing new campaigns so you learn from previous mistakes, otherwise, you will waste your time and budget. When you reach certain goals, make sure to keep track of how much you spend and what type of conversion rate you get.
8. Get More Views
Youtube advertising isn’t necessarily a permanent thing. As long as you continue to grow your audience, you can either increase or decrease your budget. You can try different techniques to grow your view size. If you notice one type of video gets more interest than others, do more of those.
Youtube Ads Closing
Promoting your company to younger people is a great idea, the more people know your company the better. Youtube ads allow you to promote your company to anyone who is using youtube to watch videos. This will make your company grow because more people will know about your company. We hope you have learned a lot from this blog.
