Did you just book a booth for your company at a trade show? Excited about the networking trade show event but don’t know how to create a beautiful trade show display to attract a ton more potential customers? Don’t worry – we got your back!
In this article, we have put together a list of 7 visually and aesthetically appealing trade show booth ideas that will bring a lot of positive attention to your company. Not to mention, we also included 7 bonus tips to maximize your trade show booth’s potential!
Without further ado, let’s get started!
This sleek display is both eye-catching and appealing. The soothing blue and white tones mixed with the canopy make for a stellar trade show booth. Sleep Number also included LED displays behind their products to give attendees a better understanding of the features of each one.
WOW. Anyone that walks up to this booth will have a smile on their face: the bright, vivid colors stand out among the rest and clearly communicates their product. Not to mention, Hubert’s Lemonade also included a green wall which contrasts with the pops of yellow.
Applegate sure got their message across. Attendees will want to check out the quirky features of this booth – the barn, the cow, and the drawings to name a few.
They also successfully implemented Tip #3 (see below!) into it – this display is one people will capture and remember for a long time.
Although bright, the Swell booth is somewhat soothing to those that walk into it. The variety of water bottles give attendees a wide range of options to choose from.
They also have fun pictures framed on the side that people will want to check out.
There is so much to look at in this booth: the hanging dividers, the digital screens, the bright colors, the list goes on! ATP incorporated the use of vivid colors to attract attendees into coming to their booth.
Simple, but stunning. The wood accents mixed with the matte black create a somewhat minimalistic design that draws the eye.
Polaroid truly incorporated their products into almost every part of their trade show booth! This display used Tip #6 – Capitalize on Trends – to their advantage as who doesn’t love an old-fashioned Polaroid?
Want to make yours look this good?
Trade Show Display Ideas (BONUS TIPS!)
Tip #1: Design and Display a Photo-Worthy Backdrop
In the past, trade shows used a huge sea of dark-colored fabric backdrops and pale folding tables.
However, we live in a digital and ever-changing world now, and the more creative you are with your perfect trade show booth designs, the more popular you will be as an exhibitor on social media sites like Pinterest and Instagram.
Boring trade show exhibits certainly don’t attract visitors and they definitely don’t help with sales. Why not foster engagement between your booth and visitors by hanging a photo-worthy Instagrammable backdrop?
Go with a color-blocked, bright, and fun geometric pattern and feature your company’s logo in it.
Tip #2: Go Monochrome
We, humans, are fascinated by colors and absolutely love them. Using one vibrant color throughout your whole booth experience will give it a modern pop. It will create an immersive experience for the fun trade show attendees, and will get noticed for sure!
From flooring and shelving to wall hangings and creative displays, you should douse your entire booth in one vibrant hue for an immersive, surreal experience. This is a low-key classic trade show booth idea that is highly effective, particularly when it comes to outdoor displays.
Pick a color that goes with your product’s branding, tone, packaging, and will leave a mark on the minds of the customers.
Tip #3: Incorporate a Photo Op into your Trade Show Display
Who doesn’t love taking a picture of themselves with a great photo-op in place?
A photo-op is not only a unique and interactive experience for visitors, but is also a great share trigger, which will act as free trade show marketing for your company. The visitors will probably share pictures on their social media handles or with their family & friends, increasing your brand awareness.
Whether you provide the visitors with a Polaroid printout or email them the photos, you can use this opportunity to increase the number of clients you have. You can set up a LinkedIn photoshoot so that the guests can get a professional headshot taken for their profile.
Not only will the visitors line up at your booth all day long, but you will also be able to get their info to send them the photos!
Tip #4: Have a Living and Breathing Green Wall Behind You