As the use of mobile devices for web surfing and searches continues to rise, it should be one of the most important things to make your website mobile-optimized right now. With more than 50% of the world’s web traffic coming from mobile devices, aren’t you curious to know how your business can capture a piece of this pie?
Mobile is the future of business, and it’s never too late to jump on board. In this article, we will go over just why you should optimize your website for mobile use.
Why Is a Mobile-Optimized Website Important?
It’s a fact: people use the internet primarily from their mobile devices. The days of logging onto your computer to do research or shopping are long gone. Now, people primarily use smartphones and tablets to access the internet, and the numbers are growing rapidly. In 2017, there were 2.5 billion mobile-only internet users, which is expected to grow to over 5 billion in 2020!
This means that every day, an enormous amount of visitors are using their phones or tablets to search for products and services. If your website isn’t optimized for mobile, you’re losing money. If you’re not optimized for mobile, not only are you potentially losing out on sales, but you’re also losing out on potential customers.
That’s because it’s easier than ever to see if a site is optimized or not. You don’t even have to be on a mobile device to check. Google has an option in their search engine to see whether or not a site is mobile-friendly. If you have a non-mobile-friendly site, you’ll see a warning that your site is not mobile-friendly.
What Are The Benefits?
Mobile-optimized websites will rank higher in search results.
It can increase your SEO ranking by improving the way your website is ranked in search engines. This can lead to more conversions since more people are clicking on your site.
Will increase traffic to your website.
With over 6.5 billion people using mobile devices to access the internet, Google has reported that there are around 1 billion mobile searches done every day. Not only are there a lot of people using mobile devices to search online, but they’re also using them to spend their money.
Makes it easier for customers to contact you.
Having a great website doesn’t mean as much if nobody can find it.
Improves your brand image.
The more people that see your brand, the more people that will become interested in your product, which will improve your sales as a result. Not only will it improve your sales, but it will improve your brand image. Your brand image is an important part of your company’s image, so improving it is important.
Make your site faster, easier to use, and more accessible.
An optimized website is easier to load and has a better layout depending on the screen size of a mobile device.
This will lead to more sales.
This is because you will have a higher click rate as more people will see and use your website.
Improves your business reputation.
Not having a mobile-friendly site is just bad for your reputation as a business. Visitors are unlikely to want to continue using your services if their experience is bad.
Improves the user experience.
You’re ensuring you’re reaching as many people as possible and improving your customer experience.
Helps you to stay ahead of the competition.
It gives your business an edge over its competitors because it enables you to develop new ways to communicate with your potential customers.
Mobile-optimized websites are easier to maintain.
Just optimizing your website for mobile to so much easier than creating an entirely separate site. It requires a lot less of the developer’s time and no additional work. You can add features that are unique to mobile devices, such as a button to quickly place an order or a photo gallery that can be navigated by swiping left or right.
Mobile users are more likely to share your content with their friends.
People love to share things with their friends, family, and people they know. And mobile users are more likely to share content that they like. This is due to the fact that mobile users are more likely to be on the go and want to entertain themselves and their friends by sharing content.
Improves your customer service.
Customers are more likely to buy from a mobile-optimized site.
In today’s day and age, consumers would much rather use their cell phones than pull out their laptops. You’ll also save yourself a lot of money by not needing to use a separate mobile website.
How Can I Make Sure My Website is Mobile-Friendly?
In case you’re not sure whether your website is mobile-friendly, try opening it on your smartphone and see how it looks. Is it easy to read? Is it organized? Does it load quickly? If the answer to any of these questions is no, then you need to take action immediately.
Closing With Mobile-Optimized Websites
We hope you enjoyed our post about why you need to optimize your website for mobile use. With this knowledge, we know that you can make the most of your website and ensure that you are reaching the widest audience possible. So what are you waiting for? Go optimize your website today!