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This elegant brand identity created for the Hotel Arlberg Lech perfectly portrays the classic, high-end ski resort we come to think of when we think of Austrian winters.

The brand’s organic, cursive typeface curves & bends to match the hotels accompanying ski slopes.

The color scheme sticks to a majority black, white, and evergreen green color scheme to reflect the terrain of the mountains with splashes of gold to add a touch of high-class luxury to the brand.

The brand’s simplistic illustrations unite function & fun by displaying important weather information with a modern and exciting design.


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