6 Branding Principles Every Marketer Needs to Know

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This article will help you understand essential branding principles about how brands are created, why they matter so much, and how to create one for yourself or your clients.

Branding is the process of creating a unique identity for your business. It’s about making sure that you have an image, and it’s also about communicating what makes your company different from others in its industry.

The Basics

Before we take a dive into the most important branding principles, let’s go over the simple stuff first.

What is Branding?

A brand is the name, term, and design that identifies the source of goods and services. A brand can be used to describe an individual product, but it also has a broader meaning in marketing terms. It may refer to any company’s products or service offerings as well as its corporate identity. 

What Makes Brands Successful?

Branding is not just for big companies with huge budgets. Small businesses need to be careful too. They should use all available resources to promote themselves online.

The best thing small business owners can do is create an effective website. A good web presence will attract new clients and keep existing ones coming back. 

But, a good brand takes all the principles we will cover in this article and makes it into one stellar brand image.

Important Branding Principles

Branding is a promise. It’s the way you make your customers feel when they think about buying from you, and it’s how you communicate to them that their needs are important to you. Here are the top branding principles that every marketer needs to know. 

Brand Awareness

The definition of brand awareness is the ability to identify a brand and its products. This includes being able to recognize, name, or describe a product by sight alone. It also involves knowing what makes a particular product unique from other similar items in the marketplace. 

 Brand awareness is important because it helps you to build your brand. It also makes people aware of the products and services that you offer, which can help increase sales.

If you want to have more customers, then make sure they know about what you do.  The best way to increase your brand awareness is by using the power of video marketing!

So, if you are looking for ways to promote your company or business in a more effective and efficient manner than traditional methods, this can be an ideal solution. Of course, there are other ways to increase your brand awareness but we have found that video marketing is one of the most powerful.

Your website is also an excellent tool for building brand awareness.

Your site must include all of the information needed to create trust with visitors. Include contact details so that people can get in touch if there’s anything specific they’re looking for. Also, provide links to social media pages where people can find out more about you.

Brand Equity

If you don’t have brand equity in place, then you’re missing out on one of the most powerful tools for growing sales. 

Brand equity is the value that a brand has to its owner. It is the sum total of all intangible assets associated with a company’s brands, including customer loyalty and goodwill.

Brand equity can be measured by looking at how much money it costs for companies to acquire customers or retain existing ones.

For example, if you are trying to sell your business, what would it cost you to get new clients? How long do they stay in your client base before moving on to another provider?

Brand Valuation

This goes hand in hand with brand equity. It is both tangible and intangible aspects of brands. Brands have an impact on consumers’ perceptions about the products and services they offer.

This impacts their purchase decisions and ultimately sales performance.

Brand Trust 

Brand trust is pretty simple. Its how strongly your consumers believe in your company and brand. You can ask yourself simple questions like, “Do we deliver on our promises?” or “Do our customer service team go above and beyond to make the customer feel special?”

Small things like these are what create brand trust. 

You don’t necessarily need to spend money on advertising campaigns; instead, focus on building relationships with potential customers through social media sites like Facebook and Twitter.

Brand Promise

When someone thinks about your brand, does he/she get excited about something specific? Does he/she see images associated with your brand? If yes, then you’ve got a great brand!

Your brand promises must match up with the things that your audience wants. You don’t want to confuse anyone who buys from you. Make sure that everything matches up perfectly.

You might say “I’m going to sell quality products” But if you’re selling cheap knockoffs, then your brand promise does not align.

Not fulfilling your brand promise will drag down other principles such as your brand trust.

Brand Extension

Brand extension is when a brand is extended to market and develop new products in new industries.

The name of this extension should not include any reference to the original brand, and it must have its own unique identity. It may contain some or all of the following elements:

– A different logo from the parent company’s branding

– Different colors

– New packaging design

– New advertising campaign

– New website address

A well-known example of brand extension is Snicker’s ambitious brand extension from candy bars to ice cream bars. It worked.

They were able to use this principle to extend their market outreach from the candy aisle to the freezer. It was the same flavor but just in as a different product. 

Brand management refers to the process of creating and maintaining your brand. It includes managing the tangible elements of your brand (style guide, packaging, color palette) and the intangible elements (how it’s perceived by your target audience and customer base). Your brand is a living, breathing asset, and it should be managed as such.

Brand Management

Brand management is the process of managing a brand. It includes all aspects of branding, including marketing and advertising as well as public relations and customer service.

The goal of brand management is to create an image that will be recognized by consumers and businesses alike. This can include creating logos, slogans, taglines, product names, packaging designs, websites, advertisements, etc.

A good brand manager should have experience in both creative design and business strategy.

Closing With Branding Principles

In conclusion, I hope that our explanations have helped clarify the most important branding principles for you.

Branding is one of those terms that people love to throw around without really understanding exactly what it means. In fact, most people think that branding has nothing to do with them at all. They assume that marketing departments come up with catchy slogans and logos for companies, and that’s where the real work begins.

But there’s more to branding than meets the eye. The truth is that every business owner needs to understand branding because it affects his bottom line.

So hopefully you can take these key principles and transform your companies brand to the best it can be!