A brand stunt is a way to get your business to stand out from the competition. It is a way to grab the attention of customers and make them pay more attention to your brand. This article will discuss the importance of brand stunts and how to create a brand stunt for your business.
Why Brand Stunts?
A brand stunt is a marketing tool that can be highly effective for certain businesses, especially those that have struggled to break into the market.
Stunts are not for every business, but they can be useful to those that need a boost in sales, want to quickly become the talk of the town, or are trying to come back from a PR disaster. Brand stunts are intended to stand out from the crowd. They will grab the attention of an audience, and they are used to make a statement.
A successful brand stunt will advertise your business, make people talk about it, and make them remember your brand.
“If [brands] can get people to react to their product or marketing, they tap into consumers’ curiosity and can generate a pretty powerful and immediate bump in sales.”
Margo Kahnrose, Skai
The Elements of A Successful Brand Stunt
In creating a stunt that will help you promote your business, it’s important to consider the basic elements that make up a successful stunt. Whether you’re creating a physical stunt or an online one, it’s important to have a basic idea of what makes a good stunt. These elements are:
This is the most important element of any stunt. Without a great idea you can’t create a great stunt. It’s the idea that will make your stunt unique and entertaining. It should also be an idea that is easy to execute, or else you risk spending too much money or time on it.
It Has to Stand Out
One of the first things you need to understand is that brand stunts are all about creating something unique. If your product or service is already unique, if it’s already different from the rest of the competition, then you won’t need to create a brand stunt.
Make Sure It Helps Your Brand
It’s important to remember that brand stunts are meant to build your brand, not damage it. You don’t want to pull stunts that will bring customers down. Instead, you want to pick out stunts that build good will.
This is an element that most people who plan stunts tend to forget. Your stunt needs to be relevant to your brand. If it isn’t, then why create the stunt in the first place? If it doesn’t relate to your brand or business, then you’ll be wasting your time and money.
Tips to Create An Effective Brand Stunt
Creating a brand stunt is a great way of getting your business to stand out from the crowd. This is a great way of getting your brand to reach a wider audience and get your name out there. However, a brand stunt is a lot of work and a lot of money.
Tip One: Brainstorm Ideas First
It’s a good idea to brainstorm a few ideas of your own before deciding on a stunt to do, on top of this you have to have a key message behind the stunt. Your message should be clear and concise.
This is the only way you can get the message of your brand across to your audience, so always make sure your message is on point. Creating a stunt for your brand doesn’t have to be difficult, you just have to have a strong message behind it.
Tip Two: Get It To Go Viral
Think you can just post something on your social media and watch it go viral? Not so fast, but thanks for playing. Going viral is the dream of every social media manager, but it usually ends up being more of a nightmare. You’ve seen the latest brand stunt on Twitter, Facebook, or even your local news, but did you ever wonder how they did it?
Whether it’s getting a celebrity to wear their clothes or spiking their production with spicy peppers, people are not going to share your content unless they care about the content. The definition of a stunt is a trick or an act designed to attract attention. Stunts are not just for the entertainment industry. Businesses are using stunts to get people to notice their product.
Tip Three: Have A PR Plan
Before starting any kind of campaign or project from planning to execution, one should always make sure they are well prepared. The same principle applies when creating a brand stunt. You need to put everything in order so that it runs as smooth as possible.
This means having an effective PR strategy prior to even thinking about doing anything else. It includes setting up goals and objectives along with gathering information on competitors. Once these things are done, then you can start working on coming up with ideas for promoting your brand stunt.
Tip Four: Tap Into A Core Emotion
Stunts are a great way to get your business noticed, especially if they are newsworthy. They can be hard to pull off, but if you can do it, your business will be known for something. The most successful businesses with stunts are the ones who tap into a core emotion or life experience. If you can tap into an emotion or experience with your stunt, you are likely to get more media coverage. For example, Red Bull, the energy drink, does this very well. They tap into their customers’ desire to push themselves to the limit, and their wish to be with friends.
When you create a brand stunt, you are tapping into the emotions of the people. You’re creating a connection between your audience and your brand. This connection is what will help you build a long-lasting relationship with your audience.
Top 3 Examples
KFC – First Ad To Be Seen From Space
In 2016, KFC created the advertisement that could be seen from space. This extraordinary turned out to be very successful even though most people would never walk by it – or see it from space nonetheless. Once the ad was documented in Google Maps, Google Sightseeing Blog wrote about it and boom the stunt took off.
News outlets ran to cover the spectical, confirming KFC as one of the leaders in the fast food industry. This stunt also did a good job strenghtening KFC’s brand as it showed that their fried chickens reigns wherever you are.
Taco Bell Buys the Liberty Bell
All the way back in 1996, Taco Bell executed an awesome April Fool’s Day joke. They essentially played a joke on the whole country when they sent press releases to top new outlets saying they were purchasing the Liberty Bell.
Of course, the people of America were outraged at the thought that a Mexican-themed fast food joint was buying their Liberty Bell. Although Taco Bell paid about $300,000 in the process, its estimated the the brand stunt got around $25 million in free publicity.
RedBull’s New Moon Event
This PR stunt was next level – literally. In 2018, RedBull sent people in wingsuits to jump out of helicopters above the tallest building in Los Angeles. The jump happened at sunset and the wingmen wore sparkler mechanisms that caused it to look like comets or UFO’s were falling into the city.
The jump obvoiusly gained tons of media attention and strengthened RedBull brand image as extreme.
We hope you enjoyed this article on the importance of brand stunts. Stunts are a great way to gain awareness for your business and to build your brand. They can be used to create a buzz around your product or service or to increase the popularity of your business.
All the best!