Pop-By Ideas to Generate Referrals & New Business
Pop-by gifts are thrilling there isn’t anything more random & exciting than getting a surprise gift with a clever message included. Pop-by ideas don’t need to overrun creativity or fanciness—make sure they are appropriate and fun, and you will get positive results.
As a rule of thumb, a $6 present may be too expensive to give to all your business partners. Yet, for referral sources with a long history working with you, investing a bit more on their gifts may be an excellent way to show them of how valuable they are for your business.
Then, the perfect pop-by idea depends on how much you have been working with that referral source. If you are looking to land new business you may want to have some information about the industry or personal life of the person you want to partner with to make the best out of the gift.
I bet many of your referral sources have kids. Remind them you care about their personal life and loved ones with a back-to-school gift.
There are some presents that are ideal to get new leads from referral sources that you still haven’t engaged completely with. Microwave popcorn is great gift for them to carry home and share with their family.
“Have a brilliant day. Take this box of sunshine”
For both summer and winter season, the bright colours of the box of sunshine invite your strongest collaborators to enjoy their day. There are business partners that definitely deserve 10usd gift so you can add an item that fits the whole family.
This one never gets old. If you stick to seasonal fruits, you can definitely save plenty of money or perhaps send a bigger jar. In any case, this gift is a perfect choice for potential referral sources.
If Thanksgiving is around the corner, this is a quick printable card option you can take a look at. Add some pumpkin candies or berry jam with it!
This one is good for just after new years – although the repellent may work better during summer. However, the gift is good for referral sources which you are still building relationship with.
Young and Fun
This is also an all-time pop-by idea. You can send the present if there is a while since you get contacted by realtors or if you just closed a new deal thanks to them.
The message is fresh and playful. Nuts are healthy and affordable usually – this is a good present for business partners providing an steady flow of referrals.
Suculentas are not cheap at all. And still they stand as a demostration of gratitude for referral sources and their important role on growing your business.
A very straighforward card and yet fun to read and hard to forget. This is pop-by idea is wonderful for getting new business because it shows you focus on prioritizing the finances of their clients. Get a minty flavoured dessert or a bunch of candies!
If you identify a trend on the market of your referral, a card reminding them of your service would be excellent way to compell them to give you a call if they are working with a new client.
“I’m your seasoned professional for all your real estate/mortgage/insurance needs”
A nice seasoning is always welcome in the kitchen. You can also try with spicy sauce and accompanied with a fun message. This present is a bit risky, but most of real state agents and realtors will appreciate the joke.