Category: branding

Getting Your Customers to Engage with Your Brand

While sentiment analysis is growing rapidly to add extra value to social media monitoring, product personalization, and customer service, it is becoming obvious why brands should involve clients in one-to-one conversations to deliver top-notch experiences. The underlying idea of detecting the subjective information on feedback…

Increasing Brand Recognition

  The ROI of Increasing Brand Recognition A study conducted by AdAge and Google reported that customers “who engage more correlate with those who purchase more and that consumers can be inspired to engage with your brand.” The question for marketers then becomes: What can…