The Inspire Bill of Rights

At Inspire, we believe that our customers are endowed with certain unalienable rights, that among these are Amazing Service, Certainty in What You're Buying, the Ability to Freely Tap into Expert Advice, and the Knowledge of What Works and What Doesn't.

We call these principles The Inspire Bill of Rights.

Our 5 Stage Order Process

For every single order we make at Inspire, the point of contact will receive notifications based on the type of order. For most of our orders, our customers go through each of the five steps, but there are circumstances where contacts won't go through one or two of the steps

For instance, if an item is purchased off a webstore in bulk they won't receive a proof (it's already been produced), or a company may choose to have all invoices go through its finance department.


Isn't it frustrating when you ask someone to do something, and they don't say "Ok, I'll get on that" or "No, I can't do that"?

You're met with silence & the assumption that they'll do what you ask.

For every order, you'll know we received the information by an automated email saying so. It's our way of telling you that we're taking it over from here and you can focus on doing what you do best.


Proof Receipt

A short time after we've received your order, we'll send you a proof receipt.

If you're ordering a pre-made product with your company's logo on it (like a batch of pens) from our store, you won't be receiving a proof. If that same batch of pens has your name instant-proofed on it, you'll get this receipt.

This typically contains your art placed on a product mockup or a similarly-colored background. This is especially important for apparel, where your imprint may be black or a similar darker color on a darker color garment.

Also included in this report is the imprint method, size, and the product(s) we're imprinting on.

Pay special attention to this, as we're off to production with your art after you approve!


Ship Date Confirmation

As soon as the product has been made, it's either moved to our warehouse & made ready for shipping or shipped directly to where you want it to go.

Either way, the second we prepare it for shipping, we'll send you a ship date confirmation telling you it's right on track.

Tracking Numbers Sent

When we get your products ready & generate the shipping labels, we instantly generate a tracking number & send it to you.

When you click that tracking number, you'll get sent to the shipper site (FedEx, UPS, or DHL) where you can see exactly where it is in transit.


Invoice Sent

The final part of our automated order process, we send you or your finance staff an invoice.

We never send this until your order has been delivered in full. This is triggered when our shipping partners tell us it's been delivered—and never before then.


24 Hour Response Time

Part of our commitment to Silver Platter service is lightning-fast response time.

Some projects are more time-intensive than others, so while we may not have an answer to your question or inquiry within those 24 hours, we will constantly update you until we do.

Idea Guild

When working with your print layouts it’s crucial to have these aspects planned out between the designer and the client. You must have a page orientation, live space, trim space, bleed area, and crop marks.

These are the basic essentials that any business looking to have high quality print will need to remember for document setup. All these terms may sound daunting but really, most of them are common sense once broken down.

What's a Product Sample

First, decide whether your piece is going to be vertical or horizontal. A layout can either have an odd number of columns or an even number of columns. Always use a layout grid for design projects, no exceptions.

Things will look inconsistent and lack harmony if the projects aren’t following a set layout grid. It gives visible structure to a piece and holds everything in its proper place.

Use composition rules to help with layout such as the Rule of Thirds, The Golden Spiral, and The Fibonacci Spiral.

What's Included in Free (?)

Within a document the area that will display the actual art or design is referred to as the live area. It is the area within a print document that is considered safe to keep any important information within.

If an ad’s trim size is set at a standard of 8.25 in x 10.25 in, then the live area within the document might be measured at 7.75in x 9.75 in.

By doing these measurements it allows the designer to know which image areas on the space may be cut off due to cropping or binding.


Birthday Program

Anything outside the standard print sizes will have a dramatic increase in printing and shipping costs, it also may be difficult to display in standard display systems. Internationally these sizes in the printing process are different so be sure to do some research into where you want your item printed and look into the different sizes. Dependent upon which type of printing you choose, the document size will vary depending on what quantity the printer can handle.

The sizing of certain documents will depend upon the intent that the print material is meant to serve. If something is meant to be small and portable, then the sizing will be majorly different from a print piece like a billboard that would be printed on a much larger scale.

Free Samples

While it may seem like a silly thing to cover, some of the biggest mistakes can happen during exporting. Make sure to lock all work on whatever platform being used to ensure that all designs and artwork won’t budge during the exporting process.

Double check that everything is correct in terms of contact information, should the print piece be something personal for a business.

A common step that many have to go through is collecting files otherwise referred to as packaging. This packaging will tell the computer which spot colors are used throughout the document. Additional information provided through the packaging is the font size and bleed size. At this stage of the printing process, the designer will want to double check the PPI resolution, sizing, and coloring. Also remember to check all the page layout features. Ensure that there is enough bleed and trim area.

Free Product Mockups

When considering certain types of print folds always keep in mind that you must fold with the grain of the paper.There are different folding techniques that can be applied to produce different looks.

The most common types of folds are the Parallel and Cross fold.

Our Mockup Process

The parallel folding technique is mainly used for processing leaflets and printed advertising materials for a wide diversity of requirements. A parallel fold is always made parallel to the preceding fold.

Our Mockup Process

Cross folds are primarily used in brochures or book work. A cross fold is made at right angles to the previously made fold. In this way, for example, a 3-break cross fold generates a 16-page signature

Our Mockup Process

The scoring and folding of certain papers correlates with the thicknesses of the print material. Thinner papers will crack more compared to thicker papers. A thicker paper will allow for a more gradual fold and less cracking when scored. Varnishes, aqueous coating or UV coating will not stop the print fold from cracking. The only way to totally eliminate cracking is to apply a film laminate to the surface. The laminate covers the surface of the paper and will not allow any cracking.


Free Brainstorming

Choosing the right paper can make or break a digital printing endeavor. You want to choose the right paper that will bring out the visual and textual contents of your publishing project. The choice will vary depending upon the type of product being printed.

Each type of paper available on the market has a weight, a processing type, and a finish. The finish will determine a pages transparency, weight, thickness, feel and durability.

Paper is measured in pounds and GSM (Grams per Square Meter) which determines how thick the paper is.

Depending on your own needs, you don’t want your paper to be incredibly see-through. By looking at the thicknesses of the different papers you can tell how see through a page might or might not be.

The different paper types will give your products a certain quality, a thick study page will definitely give your print product a high quality feeling.

Brand Discovery Process

When dealing with paper types, there is a difference between weight and thickness. It is true that typically a heavier paper will correspond with a thicker paper, however there are a variety of materials and factors that can affect this.

GSM will affect how thick the paper feels, thick paper tends to be better quality, the higher the number the thicker the paper.

Paper weight changes based on the type of paper it is. When a company advertises the weight or pounds on a ream of paper it typically defines how much the ream weighed before being cut. Most manufactures weigh the paper with about 500 sheets at a time. The thicker the stock, the higher the weight. Here’s a few of the common weights and what they correlate to.

The Grades of paper can be broken down into Opaque and Offset papers, coated papers, and Text and Cover pages.


Brand Discovery Process

Opaque and Offset papers are known for having high surface strength and dimensional stability, along with relatively good internal bonding. Specifically, offset papers have a finish that is smooth, or come with a vellum finish which is extremely rough. Ironically enough, Opaque pages are less see through than Offset Papers therefore they are more expensive than Offset pages.

The finishes coming on Opaque pages may include a very light clay layer giving it a high quality feeling. The finishes also include the options of satin, film coat, and thin coat.

Brand Discovery Process

Coated Papers have five different types of finishes and qualities. Made similarly to the Offset pages, with a clay coating added on the surface, this coating has a gloss sheen on its surface giving it a high quality look. Known to hold ink better and have overall higher printing quality.

The clay coating accounts for almost half of the weight of the paper. The quality of the clay will help to determine how bright, printable, and strong the paper will be. The following finishes are available for Coated Papers these include cast coated (very shiny), gloss, dull, silk, and matte.


Brand Discovery Process

Text and Cover papers have the premium uncoated paper that are available in amazing full colors and finishes, the weight on these papers varies. Text and Cover paper is most commonly found on thick covers, brochures, and business cards.

  • Book Paper (30 to 115 pounds 130gsm): Suited to reproducing high quality colored images, this type of paper known as Book Paper is perfect for printing in glossy magazines, print books, brochures, posters, and folded flyers. This category of paper includes coated or uncoated paper with a wide range of thicknesses available. Resistant to aging and available to have either a matte or gloss finish.
  • Cover Paper (60 to 120 pounds 170gsm): Available with a gloss, satin, matte, or coated finish this relatively lightweight paper ensure perfect full color rendering. Most would identify this paper as cardstock because the paper is so thick and stiff. Ideal for printing catalogues, presentations, certificates, menus, and report covers.

Brand Discovery Process

When thinking about weights also think about how folds are affected by weight and finishes. For example, a heavy, gloss coated paper may not fold as neatly due to the density of the paper. Whereas a lighter uncoated paper will fold with ease.

Depending upon the document, different weights and finishes will make a substantial difference. If you plan for a document to be folded multiple times it would be wise to consider a thinner paper that will allow the paper to easily fold.

However, a heavier paper might suit a fold in some cases. Say, for example, you’re designing a greetings card that you want to stand up on a surface. A light-weight paper would fold up completely, and not remain slightly open, so it would not be suitable for a greetings card.


Quarterly Business Reporting

Moving along with the stages of the printing process, the next stage is the binding process. One of the more exciting stages of the printing process, the Binding of a printed document is commonly selected due to the function that the printed document is serving as well as the number of pages that the document contains. When thinking about binding it is important to keep your budget in mind, as some of these bindings can be quite expensive. Depending on how many sheets of paper your print project has, a different binding method may work better than another.

What We Report On

Use this handy page count guide to give you a snapshot of what binding is best for the size of your document.

At the end of the day, your final design, quality, and budget will influence the finished product, but this is a good reference to start from:

  • Saddle Stitched and Loop Stitched:  8-80 pages
  • Stab or Side Stitched bindings:  2-300 pages
  • Sewn Bound:  8-24 pages
  • Perfect and Tape Bound:  50-250 pages
  • Screw Bound:  16-400 pages
  • Hardcover or Casebound:  6-400 pages
  • Plastic Grip:  2-250 pages
  • Comb or Plastic Bound:  2-250 pages
  • Spiral or Coil bound:  16-275 pages
  • Wire-O or Wire Bound:  16-275 pages

Why We Report

Saddle Stitching is the most common and economical print binding method available. This book binding method is made by punching a wire through a documents outside spine, once the wire is bent over the centerfold it grips to all the pages. Many say that this method provides a similar look that staples have when stapled on a document.

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