Author: Ray Firnbach

Using all Five Senses for Marketing Campaigns

Running a successful marketing campaigns takes more than understanding design principles, demand, and supply. Marketing psychology decodes some of the reasons people choose to buy a product instead of the other. Making a solid comeback we find sensory marketing – although it never truly disappeared,…

Getting Your Customers to Engage with Your Brand

While sentiment analysis is growing rapidly to add extra value to social media monitoring, product personalization, and customer service, it is becoming obvious why brands should involve clients in one-to-one conversations to deliver top-notch experiences. The underlying idea of detecting the subjective information on feedback…

The Importance of Branding as a Loan Officer

A well-planned branding scheme contributes to reach new markets, build brand awareness, increase the customer lifetime value, improve the clients’ perception and retain current customers. Branding is not only important for loan officers starting in business, but for professionals in the field looking to grow…

Nurturing & Creating New Referral Sources

Professionals working in the real estate business rely on connections to sustain and grow their endeavors. But networking is neither a race to collect the largest amount of business cards possible, nor sending emails right and left with scarcely relevant information.  Networking is a two-way…

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