Bounce rates are one of the most important e-commerce metrics. Any e-commerce business needs to keep this number low since the higher the bounce rate, the fewer customers are engaging with your business. This article will look at how you can reduce bounce rates with your emails.
What Is It and Why It Matters to You
Bounce rate is a term used in emailing and marketing, and it is the percentage of emails, which were never delivered or opened.
Many people believe that it’s not so important, but on the other hand, it is significant to the evaluation of your anti-spam system, and hence, it is crucial to be able to identify the reasons for high bounce rates.
If your bounce rate is high then that means that your site is not converting well and that you need to do something to improve your user experience.
Bounce Rate Calculation Formula
Bounce rate is a metric that is used to understand how many visitors to a website come and go. It is a measure of how engaged a visitor is on a website.
To calculate it, you take the total number of page views and divide it by the total number of unique page views. This gives you a percentage that you can use to determine how engaged a visitor is. A bounce rate of 50 percent or higher is considered high.
How to Reduce Your Bounce Rate
In order to have a successful email marketing plan, bounce rate is key. If it’s too high, then you will know that something needs to change. Here are 5 simple tips to improve your companies bounce rate.
Step #1: Make It Easy to Read
Make sure your emails are properly formatted and easy to read for the viewer. If the email looks messy or unprofessional, chances are the email will be deleted without a second glance.
It is also important to remember that it’s estimated that over 40% of all email opens are done on a mobile device. As your company’s growth continues to expand, so does your audience. The more subscribers you have, the more difficult it becomes to retain them. If you’re not thinking about how to maintain current subscribers, you’re losing money. One way to reduce your bounce rate is to provide new content to your subscribers.
Step #2: Provide New Content
No one wants the same old, same old.
Without continuing to provide your customers with content they’re willing to read, they’ll unsubscribe.
If you want them to stay subscribed and engaged, then it is important that you continue providing new content on a regular basis.
This can be done in many ways:
Create Blogs – If you have an established blog or website, this will allow you to create more articles for your subscribers to enjoy.
Write Articles – You could also write some original pieces of content for your audience. This would give you something different from what other people are writing about.
Publish Videos – Video marketing has become very popular over recent years. It allows you to share information quickly and easily. You can embed new videos into your email for the best user experience.
Use Social Media Platforms -Social media platforms such as Facebook, Twitter, Instagram etc., offer great opportunities to engage with your followers. They make sharing easy and fun!
Step #3: Improve and Design a Better User Experience
The user experience (UX) is the interaction between a company and its customers. The UX includes the visual elements that appear on an email such as the font, the colors, and the layout of the content.
The user experience also includes the interactions between a company and its visitors, such as the way a user’s click is interpreted and the way the user is guided through the email. Customer service is also a factor in the user experience, and a company’s commitment to improving the user experience is often reflected in its customer service.
A visitor can decide whether to stay on an email or leave it within a few seconds, but the reasons for leaving an email are not always clear. It can vary from poor usability or a poor user experience to a broken link or a slow loading page. We all know that an email is a better place to spend time on if you get a good user experience.
Step #4: Use Visuals to Capture the Reader’s Eye
Email and visual interaction is also very important. Your e-mail should be easily readable and understandable. You should use some graphics and images in your e-mail which will make it more attractive and eye-catching.
But while using images be very cautious while you send your e-mail. Some of your images can be blocked by some of the ISP (Internet Service Provider).
We’ve all heard the term “a picture is worth 1000 words”. Now, imagine if you could get 1000 subscribers by sending out an email with just 1 image. It might sound crazy, but it’s possible.
One of the most effective ways to engage people with your email is by using visuals. It is proven that they draw the reader’s attention and improve the click-through rate. To create captivating graphics and images that make the reader want to jump in a read more.
Step #5: Optimize for Mobile
One important factor that you should not overlook is whether or not your emails are being read on mobile devices. Mobile email reading rates are higher than desktop reading rates because mobile devices are more frequently used for reading emails than desktop computers.
For example, email marketing provider MailChimp found that mobile email reading rates are about 50% higher than desktop reading rates. So, if you are only monitoring the emails you send on desktop devices, you are missing half of your audience.
There are several factors that can influence the mobile experience of your emails. The most important of these factors are the size of the device screen, the choice of font and the layout of your email. To optimize your email for mobile use, you need to consider these factors.
Conclusion with Reducing Bounce Rate
Once again, we hope you’ve found some useful information from this article. Sending emails to your customers can be a great way to drive traffic to your website, engage your customers, and promote your products. But to do so effectively, you need to know how to reduce your bounce rate.
The tips we’ve listed above should help you do just that, so be sure to give them a try! If you have any questions about any of the ideas we’ve discussed, please feel free to reach out to us. We’re always happy to help!